College was an extremely stressful time for Stephanie as she was constantly searching for healthy outlets to release the stress of classes, organizations and work. She began to journal in the mornings to kickstart her day and doodle in the evenings as a way to unwind. As her last year of college at the Ohio State University approached, she began to think of topics for her visual communication design senior thesis and decided to look into the world of art therapy. Stephanie filtered through psychology websites and case studies, sent out surveys to learn how people participate in art making and journaling, conducted focus groups and interviewed art therapists. After weeks of research, Scribble was born.
Initially designed as an app for her thesis, people would approach her and ask when she would make Scribble a reality. Stephanie realized the demand and interest for Scribble and decided to put Scribble’s activities into the world in card form. It took about 7 months to come up with activities, illustrate all of the cards, find a good quality printer, conduct user testing, design a website, begin advertising on social media, and, finally, launch her Etsy shop. A couple of months after success on Etsy, the online retailer, Uncommon Goods, expressed interest in selling Scribble on their online shop. Scribble cards are now thriving on Etsy and Uncommon Goods, so Stephanie and her fiancé, Greg, are working on the next chapter of Scribble - an app (coming soon!)